Determine market trends

Often, one has to be in action in order to know the right thing to do. No systems = no controls = no customers = no money!! They're on a mission, they try new ideas, change their behavior, change markets, do things differently, innovate, try new methods, and go against the grain. You …

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Why should customers only buy from you?

Another problem with business deals is the very uncertainty over the future events they are based upon or aim to regulate (such as the actual sales performance of a product): unexpected value creation patterns (such as the appearance of unplanned customer groups) can emerge that were not accounted for at …

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Not to decide is to decide

In fact, your corporate attorney may not be the right person for labor law, so you may need to discuss hiring issues, including handbooks and even employee forms, with a labor lawyer. Take a stand. Use the projections in your business plan as guideposts as you move forward. Most people …

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I urge you to think about bread crumbs

RankBrain and other machine learning systems examine user behavior to deliver the "best" search results possible. Unfortunately, what's deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Have you ever wondered why Google.com delivers different results for …

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Who else wants to enjoy forums

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. But what are some techniques that may help your website move up in the rankings? Positive customer attitudes create stronger loyalty to the brand, which then provide greater …

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Discover the connection between user experience URLs

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. This data is …

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Things your competitors know about citations

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Many quality open source software packages are worth exploring. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. Since in content curation you're …

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Google ranking factors can be affected by SEO campaigns

The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and …

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Actionable tips on trust rank and Pinterest

Some lasts a year or two. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the …

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Boost site speed and utilise canonical URLs

Today's consumers spend an average of five hours and 16 minutes in front of a screen thatdoes not involve television. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to …

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Create an Engaging Web Presence by the use of offsite SEO

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Page copy should …

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Things that make you love and hate RSS feeds

This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. Even though keyword research is the first and most important step in …

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The secret behind indexed pages

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented--It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe-Google. When …

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Find a simple guide to keywords and read up about it

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. That's also information to keep under your hat. Paid links are …

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Boost site speed and utilise nofollow links

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that …

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How to survive your first encounter with sitemaps

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar …

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Why Does SEO Take So Long To… What?

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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Search for Twitter users with similar interests

The best directories are the ones that also provide useful information for your potential customers. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to …

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Optimise your 404 error page

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also …

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Get People Talking About Your Brand

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. While changing the URL and metadata for your content isn’t exactly using social to …

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Make Sure Your Site Kicks Butt On Mobile

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will …

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Search engines don't just look for images

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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Explain to Your Client What Traffic Is Realistic to Expect

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. While there are a ton of great SEO companies out there providing valuable work and helping …

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The hardest part of SEO is good external link acquisition campaigns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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