Explain to Your Client What Traffic Is Realistic to Expect

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. While there are a ton of great SEO companies out there providing valuable work and helping …

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The hardest part of SEO is good external link acquisition campaigns

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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Removing unnecessary plugins for SEO benefits

Including your target keyword within your page title positively correlated with higher search rankings. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine …

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Dominate your own little niche first

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. One …

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User Experience and SEO

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. The greatest selling point of …

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Do Visitor Metrics Play a Role in Search Engine Rankings?

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags …

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Stop changing your domain name

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for …

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Keyword ideas for traffic potential

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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How are you supposed to audit your content?

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year …

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Make Sure Redirects Persist

Find out which channels are driving traffic to your competition . Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Make it easier for search engines to index your website. Google is better at working …

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Readability and long keyphrases

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite …

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Make that list bigger!

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the …

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Local SEO understands changing attention spans

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Humans are lazy creatures …

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Add mobile URLs to Sitemap for SEO

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Reaching an international audience …

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Align your SEO copywriting efforts with the conversion funnel

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks …

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How Much is a Website Worth?

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Mobile optimization

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Every …

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Relevancy score

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. By putting out content, not only …

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SEO can be overwhelming for any number of reasons

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that …

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Linking Out To Relevant & Authority Sites

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Determining Relevance: Trust Your Gut

So what it does it take to achieve a high ranking on Google? How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? An organic search strategy that involves a dedicated consumer focused approach is highly …

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The first indication should be keyword research

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a …

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