Be undeniably good

But most people who start small businesses aren't super-affluent to begin with ' after all, one of the attractions of achieving small-business success is building your own nest egg. Branding your enterprise consists of a good deal more than simply settling on a company label. Obviously, the customers avatars that you …

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Become a trend spotter

Getting customers off price should be one of your goals when creating your marketing program. You built your friendships by spending quality time with them and doing lots of fun things together. If you come across as an overblown pretender, you can bet your plan will get short shrift. You …

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Failures don?t plan to fail; they fail to plan

In push strategies, manufacturers promote their product to intermediaries by offering, for example, free in-store promotional displays and price discounts, in an effort to get them to carry and promote their product to consumers. Expect the business plan to be a living document that improves with every tough question asked …

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Have a realistic assessment of competitors

Only after you know the exact amount of your company equity or capital investment can you determine the return on investment you want to shoot for. It is no good Ikea selling everything in its warehouse and then surveying the empty shelves and wondering what happens next ' it has to …

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Stay in touch with customers

This is why, as a first-time entrepreneur with limited funds, you should always avoid being the first into a market. No man with common ability and industry who puts the half or even the quarter of these ideas into practice can possibly fail. Be organised ' keep all your business papers …

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High rates of return

Liquidity ratios compare short-term assets to short-term liabilities. Often, one has to be in action in order to know the right thing to do. Because free isn't really free, a giveaway must help a business sell its core item. Profit is the company owner's reward for taking business risk.

The …

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Are your equipment rates accurate?

It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store, to the wife who was calling at a neighbor's, and to the daughter at home. That makes it more of a challenge when …

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Tell how you come up with ideas

Your best diploma is a big bill of sale. Value measurement is problematic as value is embedded in relationships and networks and therefore difficult to separate out. It gives people the idea that you have a well-thought-out plan of action so they have more confidence that you have credibility and …

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Create a Customer Contact Tracking Chart

However, venture capitalists will back seedlings if the idea is strong enough and the prospects promising enough. If you find that managing the day-to-day headaches of a small business isn't for you, perhaps a viable alternative would be to consider investing in someone else's small business ' assuming that you have …

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Don?t wish it were easier; wish you were better

Do you personally order and schedule all employees and material deliveries because you don't have a system in place to allow your supervisor or office manager to do it for you? It may be that the investor just backed a company very similar to your own and now wants something …

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Setting clear targets and goals

Have your short elevator pitch (discussed at the end of the book) ready, and demonstrate the enthusiasm you have for your new business. You determine the scope of what your customer requires, calculate what it will take to produce the finished product or service, secure vendor and supplier pricing, prepare …

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Develop customer surveys

This is actually a part of speaking directly to the interests of your audience, the investor. To master an infinite number of small things is to prepare yourself to master great things. This is not to say that a walk-away strategy is the best in every circumstance or over the …

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