What pain-points will your website or services solve?

During the taxonomy development phase, content managers can sometimes get carried away with category creation. A continuous campaign uses media time in a steady stream. For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're …

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LSI helps search engines provide more relevant results

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. You need images not only to improve a user's experience on your website but also because they have a positive impact on …

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Here's what industry insiders think about keyword density

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary …

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When your use of site submissions becomes obsessive

Then, the IMC program can be designed to influence consumer thinking. Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google …

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Update your search queries on a regular basis

The data and metrics are valuable because they give you insight into your customers: You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's …

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Make it sufficiently broad in terms of anchor text

We all started out as novices at one point; if you encounter one, be encouraging! Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. One task the search engines face is judging the value …

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Carve out time for concentrating on splogs

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Advanced machine analysis can easily make out if you are creating random strings of text with …

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Don't bury information in your navigation

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Users are especially fickle when it comes to mobile …

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All you wanted to know about analytics but were afraid to ask

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Consider link research at the inception

If you plan to do some basic SEO, it is must that you know how search engines work. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Social media platforms have all but taken over …

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Focus on performance, user experience, and quality

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Things that make you love and hate content

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. If over time your site has acquired an average of 5 links per day, and then the links …

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Use the right tools to find potential link partners

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google wants to ensure that the …

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Adopt a customer centric view of googlebot crawlers

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. More and more, the use of SEO …

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Don’t forget about page impressions

The first is a complete copy. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically …

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How to survive your first encounter with social media

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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Personalization counts: how do splogs fit into this?

Quality and visibility. This is truly the great secret to SEO and content. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and …

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Determine which keywords people are using to find your web pages

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Join the communities and start building relationships …

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The title tag gets a lot of weight in Google

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the …

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Template footprint leaving a low ratio of original content

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this …

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What pain-points will your website or services solve?

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. One of my firm beliefs is that Google …

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Content repurposing does what content alone fails to do

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your …

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Google is more forgiving than it has been in the past

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more …

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SEO Killers - Duplicate Content, Spam and Filler

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Use your location in metatags

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Web 2.0’s and Google Stacks

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Get Your NAP Accurate & Consistent

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your …

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Take the keywords out and find another place to use it

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. If a site, or specific page, has a …

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What is with this hue & cry about backlinks?

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keywords are usually broken up and grouped based on the number of words …

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The first indication should be structure

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. The search engines will act rapidly to penalize sites that contain viruses or trojans. Brands that rank high on search engines have great content …

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Avoidance of unnecessary subdomains

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? A good trick is to dig into your Google Analytics to see the top visited …

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Making Websites More Visible

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO …

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Simply put, people don’t know what they don’t know

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly …

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Niche Directories are all the rage

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO …

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Make Sure Your Website Content is Mobile Friendly

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of …

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Anatomy of a Keyword

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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