Creating inspiring content for your business

When pursuing a link, which is more important, relevance or authority? Progressive SEO means technical, analytical and traditional marketing all rolled into one. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest …

more ...

Simply put, people don’t know what they don’t know

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Ensure the number of new site …

more ...

How do You Know Your Website Has Been Attacked?

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

more ...

Encourage customers to leave positive reviews

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

more ...

So, does true white hat SEO really exist?

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Google, now more than ever, don't just want more content, they want content that they feel is quality. Standard engagement behaviours on SERP results, such as click-throughs and …

more ...

Stay Focused on the Long-Term

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Who wants to get a 404 page after clicking on a link? Broken links make …

more ...

Optimize your content around a topic, not around a single keyword

A natural link profile has variety. The links come from different domains and links will have different strengths. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. If you’ve been producing content in a haphazard manner, hoping and praying that some of …

more ...

Good content + bad design = failure

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

more ...

Never Stop Working

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Think of outreach as a brand …

more ...

Adopt a flat website architecture

You will never get enough traffic on your website. That’s the human nature. We always strive for more. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they …

more ...

Don’t guess your site speed problems; diagnose

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and …

more ...



A good website brings boatloads of money into your bank account

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure …

more ...



Google guidelines don't agree with your approach

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. When you are creating text, keep in mind that web …

more ...

Template footprint leaving a low ratio of original content

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term …

more ...

Niche Directories are all the rage

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority …

more ...

Content marketing serves more than one very useful purpose

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link …

more ...

Take-in Originality

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Vertical search is the term people sometimes use for specialty or niche search engines that focus on a …

more ...

Revel in constraints (not restraints)

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Canonicalizing a page is a way of telling Google that …

more ...