SEO content generation best practice

When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. Writing a …

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Education is the best legacy when it comes to metrics

Merely creating a Facebook page or posting videos to YouTube does not suffice. The view that the brand represents a good value also creates this advantage. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword …

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Bucket brigades based on citations

For other sites, it can mean the number of visitors that registered on the site. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you …

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Make sure you know exactly what you're doing with link research

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions However, I think it's important to understand that …

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Find a simple guide to keywords and read up about it

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. That's also information to keep under your hat. Paid links are …

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This year will be the year of forums

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Boost site speed and utilise nofollow links

This is why when Google considers your content as "thin content", it penalizes your website and consequently, this harms your SEO. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that …

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What Compels a Click?

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If your blog …

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Think about keyword research from the start

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

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Make doorway sites your centre of attention

It’s important to get the basics right and that means proof reading every page before it gets published. Brokers deal in currency and stock while SEOs deal in information and data. Acquisition strategies within programs now often include generating intention as well as capturing it. Whereas a page's title …

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Top trends in local search to watch

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. We are dedicated to using any white-hat techniques …

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How to survive your first encounter with sitemaps

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar …

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Lets look at our approach to search engine spiders

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. A benchmark of 100-300 words is common. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be …

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Succeeding in SEO means paying attention to page rank

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. This means that users are relying …

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The hidden agenda of SERPs

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in …

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Personalization counts: how do conversion rates fit into this?

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Set goals for desirable links to obtain

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the …

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Search for Twitter users with similar interests

The best directories are the ones that also provide useful information for your potential customers. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to …

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How to really understand keywords

It is always fresh and up-to-date. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to …

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You’ve got to keep the flow going all the way through just like a river

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Get People Talking About Your Brand

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. While changing the URL and metadata for your content isn’t exactly using social to …

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Make Sure Your Site Kicks Butt On Mobile

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will …

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What are your most popular pages/items about?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Write Powerful & Captivating Headlines

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away …

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User-friendly Content — Because it Matters

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results …

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Limit your searches to a specific high level domain

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! So what type of website would get the highest quality ranking? According to Google, the highest quality websites have …

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Checking for Links for SEO

Optimise your website content for the best organic reach possible. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine …

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Mapping Your Products and Services

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

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Use your outreach skills

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write …

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Identify keyword opportunities

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when …

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Dominate your own little niche first

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. One …

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