What are your main performance indicators?

Ask for referrals to professionals who specialize in the types of project you want to pursue. Maybe a favorite retail store suddenly comes up for sale (this is exactly what jump-started coauthor Jim's entrepreneurial career), or a friend informs them of a can't-miss opportunity, or a customer of the business …

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Not to decide is to decide

In fact, your corporate attorney may not be the right person for labor law, so you may need to discuss hiring issues, including handbooks and even employee forms, with a labor lawyer. Take a stand. Use the projections in your business plan as guideposts as you move forward. Most people …

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Facts about link exchanges that will make you think twice

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Not all search results are cluttered. Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on the boost in search …

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The answers come from marketing analytics

Having no ownership typically means no work gets done. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part …

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I urge you to think about bread crumbs

RankBrain and other machine learning systems examine user behavior to deliver the "best" search results possible. Unfortunately, what's deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Have you ever wondered why Google.com delivers different results for …

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Losing Focus on landing pages

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Webpages …

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The mysterious world of meta tags

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Remember, E-A-T …

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Learn to do stickiness like a professsional

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Simple Tips for using meta tags to get ahead of your Competition

Review competitive lists and other pertinent industry sources. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which …

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Who else wants to enjoy forums

From an SEO perspective, custom application development could be advantageous- if you consider SEO when you start designing your software and architecture. But what are some techniques that may help your website move up in the rankings? Positive customer attitudes create stronger loyalty to the brand, which then provide greater …

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Discover the connection between user experience URLs

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. This data is …

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The lazy way to site submissions

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. According to a recent Netcraft survey, Apache holds 46% of the server market share when compared to Microsoft, which holds …

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Clear and unbiased facts about analytics

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. When someone mentions search engines, do you automatically assume they're talking about Google? Search engines exist to present their users with quality content - if they didn't, then they nobody would …

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Clear and unbiased facts about Google algorithms

Email can be a vital part of a company's digital marketing strategy. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I've spent almost fifteen years learning about SEO and I'm thankful I did because I feel each hour of …

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You are a secret waiting to be discovered

Many sites are taking advantage of SEO. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to …

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How to diagnose plugins related issues

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Advertising can strengthen brand equity. For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps …

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Things your competitors know about citations

SEO copywriting is quality writing. Period. The keyphrases shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Many quality open source software packages are worth exploring. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. Since in content curation you're …

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Wait. Are search queries really that simple?

Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. We all know that when it comes to link building, we aim for the authority links in the first place. But they're also the hardest to land …

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Don't forget about dynamic pages

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Search engines have responded to …

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What can Instagram teach you about bounce rates

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Choosing an agency begins with the development of quality selection …

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Google ranking factors can be affected by SEO campaigns

The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and …

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