Talk to your customers

Optimizing your images gives your website an additional chance to be found via image search. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Many marketers are so focused on building out site hierarchy, wireframing and design of …

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How Much is a Website Worth?

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Mobile optimization

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Every …

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Relevancy score

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. By putting out content, not only …

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Use social sharing buttons as a matter of course

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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SEO can be overwhelming for any number of reasons

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that …

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Determining Relevance: Trust Your Gut

So what it does it take to achieve a high ranking on Google? How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? An organic search strategy that involves a dedicated consumer focused approach is highly …

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The first indication should be keyword research

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a …

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Approved Does Not Mean Published

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page An SEO specialist should know …

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Does your site sabotage your content?

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks …

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No link value is lost

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …

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Understand the different hosting options available

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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