The hidden agenda of SERPs

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in …

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Personalization counts: how do conversion rates fit into this?

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Set goals for desirable links to obtain

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the …

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Search for Twitter users with similar interests

The best directories are the ones that also provide useful information for your potential customers. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to …

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How to really understand keywords

It is always fresh and up-to-date. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to …

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You’ve got to keep the flow going all the way through just like a river

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

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Get People Talking About Your Brand

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. While changing the URL and metadata for your content isn’t exactly using social to …

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Make Sure Your Site Kicks Butt On Mobile

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will …

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What are your most popular pages/items about?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Write Powerful & Captivating Headlines

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away …

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User-friendly Content — Because it Matters

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results …

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Limit your searches to a specific high level domain

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! So what type of website would get the highest quality ranking? According to Google, the highest quality websites have …

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Checking for Links for SEO

Optimise your website content for the best organic reach possible. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine …

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Mapping Your Products and Services

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

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Use your outreach skills

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write …

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Identify keyword opportunities

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when …

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Dominate your own little niche first

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. One …

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Measure the quality and uniqueness

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Undoubtedly, mobile SEO is distinct from …

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User Experience and SEO

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. The greatest selling point of …

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Identify new and existing keyword opportunities

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being …

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Google is aware that paid linking goes on

You need to understand where you are now in order to accurately assess your future rankings. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best …

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Do not optimise for irrelevant keyword searches.

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Understanding the rationale behind search marketing

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Ranking potential is an assessment of where you can realistically …

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We want to come at this from all angles

Learn which industry ranking factors are important to your business and how to improve your online rankings. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major …

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Link to Influencers Within Your Content

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. People really love to check their search rankings. Many companies want to …

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Use Cases

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword selection is the starting point of the small business SEO process. You must choose …

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Consider your exposure options for your content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Become the online authority for your industry

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Think of Amazon. They probably have a few best-selling products, but the majority of their …

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If I stop doing SEO will my rankings drop?

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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The importance of domain name selection for SEO

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. By starting a blog — or …

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How are you supposed to audit your content?

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year …

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Competitive keywords

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Essentially, try to …

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Get Social

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Most people can make a short (or long) list …

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