Updating your website

Nobody has your interests so much at heart as you have. It s important, however, that a plan update not be a mechanical task, limited to plugging in the most recent sales figures. Once you re well established within your niche and have developed a reputation, you can expand more …

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Pursue Growth and Learning

Get out there and patent it, market it, and sell it before someone comes along and steals your thunder. Identify your entire customer target marketing list, including current loyal customers who always use your company, repeat customers who have frequented your company over the last three to five years, new …

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Provide clear expectations

Yet, measuring value is important for orienting managers behaviours, and it affects the solutions implemented in business relationships on which value creation and appropriation depend. Sometimes the government really does want to help. Every month or quarter, provide a half-day training session to cover topics in a more in-depth way …

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Become a trend spotter

Getting customers off price should be one of your goals when creating your marketing program. You built your friendships by spending quality time with them and doing lots of fun things together. If you come across as an overblown pretender, you can bet your plan will get short shrift. You …

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Failures don?t plan to fail; they fail to plan

In push strategies, manufacturers promote their product to intermediaries by offering, for example, free in-store promotional displays and price discounts, in an effort to get them to carry and promote their product to consumers. Expect the business plan to be a living document that improves with every tough question asked …

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Stay in touch with customers

This is why, as a first-time entrepreneur with limited funds, you should always avoid being the first into a market. No man with common ability and industry who puts the half or even the quarter of these ideas into practice can possibly fail. Be organised ' keep all your business papers …

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Create a Customer Contact Tracking Chart

However, venture capitalists will back seedlings if the idea is strong enough and the prospects promising enough. If you find that managing the day-to-day headaches of a small business isn't for you, perhaps a viable alternative would be to consider investing in someone else's small business ' assuming that you have …

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Setting clear targets and goals

Have your short elevator pitch (discussed at the end of the book) ready, and demonstrate the enthusiasm you have for your new business. You determine the scope of what your customer requires, calculate what it will take to produce the finished product or service, secure vendor and supplier pricing, prepare …

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Develop customer surveys

This is actually a part of speaking directly to the interests of your audience, the investor. To master an infinite number of small things is to prepare yourself to master great things. This is not to say that a walk-away strategy is the best in every circumstance or over the …

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Taking care of your Quality team

Basically, you are using a service instead of your own employee(s) to do a specific task. Retailers of auto parts, home improvement supplies, and all sorts of other goods have found that simply having knowledgeable salespeople who know how to replace the water pump in a 95 Chevy will …

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