This is the break-even minimum you must cover before you make any net profit. A leading merchant in New York found his calling through having loaned money to a friend. This is why, as a first-time entrepreneur with limited funds, you should always avoid being the first into a market …

A flanker brand may be introduced when company leaders conclude that vending the product under the current brand name might adversely affect the overall marketing program. Granted, Google's competitors are watching it. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all …

For these you just have to trust the luck of the draw. A credit check will look at their financial position and see whether they have failed to pay others in the past, among other things. Each requires certain critical components for success components that may be irrelevant or even …

Since engagement is directly tied to user experience, here's another one of the core principles of UX for you: users should never struggle to find the content they need. If we recall that data is just basically bits and pieces, we can see that this is wrong. Audit links back …

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Know what they are going to do and don't …

New levels of global competition drive marketers to better understand customers and be certain that those end users hear a clear and consistent message from the firm. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be …

It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Optimize the content of your web …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it's backed up by actual proof. If you're looking for long-tail …

Why do online businesses disavow links? Trust your gut where you see signs of growth. These negative sentiments are normally caused by a bad experience with a vendor or particular brand. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't …

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Avoid adding unnecessary extensions at the end of URLs. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Keywords are usually broken up …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. You need images not only to improve a user's experience on your website but also because they have a positive impact on …

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary …

Then, the IMC program can be designed to influence consumer thinking. Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. A search engine is a powerful piece of software that utilizes algorithms. Head and long tail: What's the difference? Make sure you’re not giving …

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Advanced machine analysis can easily make out if you are creating random strings of text with …

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Users are especially fickle when it comes to mobile …

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

The crawler doesn’t check every day that if a page is updated or if the new page is added. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. When you are trying to figure what keywords are best to target for your business …

The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. Since your content is evergreen, you will get more visitors to …

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. More and more, the use of SEO …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the …

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this …

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your …

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. If a site, or specific page, has a …

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. The search engines will act rapidly to penalize sites that contain viruses or trojans. Brands that rank high on search engines have great content …

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? A good trick is to dig into your Google Analytics to see the top visited …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of …

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you are focused on a local market, it is also important to get connected with local businesses and …

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. This methodology has been …

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. If you are currently producing five articles a week that get less than 100 visits …

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This …

Use Fetch as Google to test whether Google can crawl and index important pages within your site. When it comes to long-term SEO strategies, there are so many tactics to consider. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i …

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until …

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Ensure the number of new site …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Who wants to get a 404 page after clicking on a link? Broken links make …