Content repurposing does what content alone fails to do

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your …

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SEO Killers - Duplicate Content, Spam and Filler

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Use your location in metatags

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Take the keywords out and find another place to use it

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. If a site, or specific page, has a …

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The first indication should be structure

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. The search engines will act rapidly to penalize sites that contain viruses or trojans. Brands that rank high on search engines have great content …

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Avoidance of unnecessary subdomains

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? A good trick is to dig into your Google Analytics to see the top visited …

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Make Sure Your Website Content is Mobile Friendly

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of …

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Anatomy of a Keyword

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Conversions are Truly the Only Thing that Matters

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. If you are focused on a local market, it is also important to get connected with local businesses and …

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Build a unique set of citations

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. This methodology has been …

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More traffic is a positive sign to Google too

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. If you are currently producing five articles a week that get less than 100 visits …

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SEO does not happen in a bubble

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This …

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Make Sure Your Website Content is Mobile Friendly

Use Fetch as Google to test whether Google can crawl and index important pages within your site. When it comes to long-term SEO strategies, there are so many tactics to consider. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i …

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Links coming from sites which have link networks

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until …

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Simply put, people don’t know what they don’t know

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Ensure the number of new site …

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Encourage customers to leave positive reviews

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Stay Focused on the Long-Term

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Who wants to get a 404 page after clicking on a link? Broken links make …

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Good content + bad design = failure

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Never Stop Working

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Think of outreach as a brand …

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Template footprint leaving a low ratio of original content

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term …

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Niche Directories are all the rage

Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority …

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Take-in Originality

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Vertical search is the term people sometimes use for specialty or niche search engines that focus on a …

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