Bucket brigades based on citations

For other sites, it can mean the number of visitors that registered on the site. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you …

more ...

Make sure you know exactly what you're doing with link research

Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user's questions However, I think it's important to understand that …

more ...

This year will be the year of forums

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

more ...

What Compels a Click?

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If your blog …

more ...

Make doorway sites your centre of attention

It’s important to get the basics right and that means proof reading every page before it gets published. Brokers deal in currency and stock while SEOs deal in information and data. Acquisition strategies within programs now often include generating intention as well as capturing it. Whereas a page's title …

more ...


Succeeding in SEO means paying attention to page rank

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. This means that users are relying …

more ...

The hidden agenda of SERPs

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in …

more ...

Personalization counts: how do conversion rates fit into this?

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

more ...

Set goals for desirable links to obtain

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the …

more ...

How to really understand keywords

It is always fresh and up-to-date. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to …

more ...

What are your most popular pages/items about?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

more ...

Write Powerful & Captivating Headlines

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away …

more ...


Limit your searches to a specific high level domain

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! So what type of website would get the highest quality ranking? According to Google, the highest quality websites have …

more ...

Use your outreach skills

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write …

more ...

Identify keyword opportunities

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when …

more ...

Measure the quality and uniqueness

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Undoubtedly, mobile SEO is distinct from …

more ...

Identify new and existing keyword opportunities

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being …

more ...

Do not optimise for irrelevant keyword searches.

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

more ...

We want to come at this from all angles

Learn which industry ranking factors are important to your business and how to improve your online rankings. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major …

more ...


Use Cases

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Keyword selection is the starting point of the small business SEO process. You must choose …

more ...

Consider your exposure options for your content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

more ...

If I stop doing SEO will my rankings drop?

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

more ...

The importance of domain name selection for SEO

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. By starting a blog — or …

more ...

Competitive keywords

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Essentially, try to …

more ...


Ensure your website looks the part and that it’s easy to use

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use …

more ...

Links are glue

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Social media networks can help you …

more ...

SEO thats shines above the rest

Optimizing your images gives your website an additional chance to be found via image search. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than …

more ...

Proofread The Content Before You Go Live

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Finding a good balance between the various “free” forms of building Back Links and the …

more ...

Where are people coming from to get to your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

more ...

How do you present SEO services?

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Is your product …

more ...

Diversify your linking profile

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Make sure at least one image file name includes your target keyword …

more ...

Review your goal keywords

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers …

more ...

Talk to your customers

Optimizing your images gives your website an additional chance to be found via image search. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Many marketers are so focused on building out site hierarchy, wireframing and design of …

more ...


Use social sharing buttons as a matter of course

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

more ...