Ensure your website looks the part and that it’s easy to use

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use …

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Links are glue

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Social media networks can help you …

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SEO thats shines above the rest

Optimizing your images gives your website an additional chance to be found via image search. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than …

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Proofread The Content Before You Go Live

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Finding a good balance between the various “free” forms of building Back Links and the …

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Where are people coming from to get to your site

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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How do you present SEO services?

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Is your product …

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Diversify your linking profile

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Make sure at least one image file name includes your target keyword …

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Review your goal keywords

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers …

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Talk to your customers

Optimizing your images gives your website an additional chance to be found via image search. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Many marketers are so focused on building out site hierarchy, wireframing and design of …

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Use social sharing buttons as a matter of course

Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s …

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