However meritorious it may be, it is useless unless the people find it out. But in the longer run, after the initial capital costs of alternative energy infrastructure are recouped, a greater return on investment can often be realized. So now what? If yours is faster and can help them …

All you cannot expect. Don t overdo it, but consider the impact visuals are having in marketing where studies show that people are much more likely to remember any type of presentation or advertisement with visuals than those without. This can be measured in terms of interest rates and shares …

In addition, your car, equipment, fixtures, and company vehicles are liabilities and not assets because they don't create positive cash-flow, and actually cost money to maintain. Your job is to maximize profits, seek profitable customers, and build your business. The following plan will perhaps help to equalize trade, and also …

When consumers believethat various brands provide the same set of attributes, brand parity results. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Adapting to this development is essential, and you can do it by ensuring that your website …

that search engines understand the new site and what it should rank for). Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile …

There is a chance that you already have evergreen content on your blog. The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. A short …

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Amazon search and YouTube & Video search need to be taken into account, as search share of voice …

An advertising agency might have relevant experience without representing a competitor. For existing sites, keyword research identifies keywords that are already "working" (i.e., keywords that convert) and tries to find new ones that can assist in attaining additional quality traffic. In its efforts to eliminate low quality content from …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Online marketers also …

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Deriving your income from kiting trends online is not for the faint …

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Whenever your URL changes, think of what you may have going on that's attached …

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could …

It’s imperative to first examine which search engine optimization areas will need oversight for an SEO program. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Not particularly pioneering, but 10 years ago, it was a tried and tested …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices …

This list of frequently asked questions is a great starting point to help guide you through the process. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a …

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort While there are a ton of great SEO companies out there providing …

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. One day …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the …

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results …

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. If everyone’s mobile …

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers …

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Google uses the date that a domain with …

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Sitelinks can be a little bit of a double-edged sword: even …

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. As you may well know, Google has altered …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a …