Be clear, truthful and accurate

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Discover the connection between content and user experience

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a …

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